February 22, 2012

FAQ: 1 Reason Small/Local Businesses Absolutely Need Social Media

Example of how twitter influences page rank in Google.

Yes I know the title is not a frequently asked question. I originally titled this post “Do Small/Local Businesses Need Social Media?”  I realized it is a silly title.  It no longer is a question in any serious business owners mind.  We need only to focus on the mounting reasons social media is not an option. Social Media [...]

FAQ: How is social media important to small business?

Social media is important for small business marketing for two reasons. 1. Building Trust and Customer Engagement Your customers want to trust you.  Meaning they want to trust in you before they pay you.   Social media increases the trust factor and eventually sales.  The more ways a potential client can get to know about you [...]

FAQ: Aren’t websites expensive and take a long time to create?

GoogleGenContractors

Simple and fast wins. These days a professional looking website can be created between 1 – 7 days.  The cost can be free if you do it yourself.  The most accepted and search engine friendly website platform (WordPress.org)  is free.  The template (aka layout) varies from free to $100. The hard expensive part is now [...]

Why Mobile Marketing is a Requirement for Small Businesses.

I can’t say it any better than video marketing expert Daisy Whitney does on why you need mobile marketing for your business.  Pay attention at the 1 minute mark.  88% of mobile users searching for local business take action with in 1 day. “Google suggests you make it easy to find you.”  My translation: Google gives [...]

FAQ: Isn’t online video hard and expensive to create?

FAQ: Is online video hard and expensive to create? It does not have to be. The internet is full of successful people using low-cost equipment to win fans/customers and earn profit.  New pocket video recorders average $150.  These toy like recorders boast a higher resolution than most production cameras 5 years ago.  An apple iPhone will work [...]